Using LinkedIn as a Publishing Platform – Good or Bad?

20th November 2015

Company News

LinkedIn is great, best described as a digital and interactive résumé for business professionals and recruiters you can connect with like-minded figures in your respected industry. LinkedIn gives you the ability to search through your professional industry and fine tune your working relationships with thousands of connections worldwide – suggestions are given to you on who you may have worked with in the past, and who shares similar interests. It’s social networking for business, and lately, ReAgent has increased its activity throughout the platform to try and deliver regular and interesting content from our blog to our followers and connections on LinkedIn.

ReAgent’s Activity on LinkedIn

We have always maintained an active presence on the majority of social media platforms, and over the past few months we have begun to specifically tailor our online presence for relevance to the chemistry and manufacturing industry. This includes joining various communities throughout Google+ and Twitter. However, one social media platform we have been aiming to increase activity on is LinkedIn, however due to their restrictions on publishing posts as a company we’ve had to reconsider how we achieve this. All of the content on our blog is going to be pushed over to LinkedIn, but on Dan Wiggins LinkedIn profile as a representative of ReAgent. Dan manages all the social media platforms on a daily basis and creates our weekly blog posts, however you don’t need to be connected on LinkedIn with Dan to see the posts, as they are going to all be available here on the site!

What’s So Good About LinkedIn for Content Marketing?

Since we started using LinkedIn as an active social media platform we have noticed a concentrated amount of engagement on updates and information we share as a company to our followers, which is great. With LinkedIn being so industry specific it can be difficult to build a large following, but the followers you do gain often remain engaging and enthusiastic about the content you share with them; which is why we have decided we’re going to make better use of LinkedIn on a daily basis.

When it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source.  LinkedIn’s referrals, which accounted for nearly two-thirds of all social referrals to corporate homepages, nearly quadrupled the second-place Facebook.

Taken from Buffer’s Blog 

LinkedIn’s Restrictions for an Active Brand

The only downside to LinkedIn is when you use the platform as a company. You’re restricted to the content you can share, posts you can engage with and you can’t connect with your followers. This can stunt the idea of ‘engagement’ with your audience, as you would ideally like to comment on similar posts by other companies. This is again another reason we have decided to use Dan’s LinkedIn as the company representative for the LinkedIn following we have gained.

Leave us a comment, we’d love to hear from you...

2 comments on “Using LinkedIn as a Publishing Platform – Good or Bad?”

  1. Hello, Nice post …. I use LinkedIn to share content. The biggest challenge you will have is ensuring that your post is seen. It needs to show-up in members time lines and then they share on …. but Dan only has 56 connections! To be successful you drasticlly need grow your LinkedIn network. PS I found your post based on 1 mutual connection … I will share. Feel free to connect with me on linkedIn.

    1. Hi Sharon!

      Thanks for your comment, we’re glad you like the post.

      Thankfully with LinkedIn, the post views are not limited by the amount of connections you have, as one does not need to be connected to the publisher to view their posts, which is why this is proving to be beneficial for our publishing requirements for ReAgent!

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