As a well-established, high-growth company with almost 50 years in business, we recently decided to trademark both the ReAgent logo and the company name ReAgent.
Protecting our intellectual assets from imitation means that other companies aren’t able to use similar branding or signage, and are therefore effectively unable to ride on the back of ReAgent’s success.
Trademarking our assets at this time is particularly important as we are rapidly growing, increasingly successful, and have customers all over the world.
Leveraging trademark protection for sustainable growth
As a company with a global reach, we understand the potential implications of intellectual property infringements. Our decision to trademark is a strategic move to fortify our business, prevent any unauthorised usage of our brand identity, and shield ourselves from brand dilution.
The process of trademarking our intellectual property
We were guided smoothly through the trademarking process, with advisors acting on our behalf when approaching the Intellectual Property Office (IPO). The IPO received no objections to our trademark application, which is now registered here.
The trademark we have protected is our logo and the brand name ReAgent, each of which carries with it the promise of high-quality chemical products, ethical business practices, and the outstanding customer support that we have come to be known for over the past five decades.
This achievement doesn’t only mark another feather in our cap, but also serves as a testament to our growth, success, and strong foothold in the chemical manufacturing industry.
